ALSO setting a fine example to everyone are the true stars upon whom Southport’s reputation depends.
As our town goes for Classic Resort status, with new hotels arriving soon, with an exciting new development planned for the seafront, Southport is on the up - and visitors are predicted to flock in in ever increasing numbers.
When they get here, first impressions are vital if we are to keep them coming back.
And if they come here and enjoy first class service, a friendly welcome, a professional attitude, they cannot fail to be drawn back.
There are many superb people who work in the tourism, leisure and hospitality industries in Southport, in shops, bars, hotels, restaurants and elsewhere, often without due recognition.
The Ambassador Awards on Wednesday night was the time to honour the fine job they do, day in and day out, and to say from all of us - thank you.
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